AlmaSEO
Always Learning Marketing Assistant
Finding the Work
AlmaSEO reads your own Search Console and scores every keyword by where you actually rank — because four positions from page one beats ten thousand searches you’ll never win. These are the SEO quick wins the data already knows about: striking-distance keywords, cannibalized queries, content decay and the gaps between them. It costs nothing to run, on every plan.
Open any keyword tool and it hands you a spreadsheet of search volumes. Ten thousand a month, difficulty 78, and no indication whatsoever of whether you have any business chasing it. So you pick something plausible, write four thousand words, and find out nine months later that you were never going to outrank the incumbent.
Meanwhile the actual opportunity was already sitting in your Search Console: a page at position six with a headline nobody clicks, two of your own articles fighting each other for the same query, and a post that quietly lost forty percent of its traffic in March while you weren’t looking.
AlmaSEO starts from that data instead. Every list on this page is built from queries you already rank for — ranked by how much traffic is genuinely recoverable, not by how big the number looks.
For the solo SEO or in-house marketer
Search Console is free, it’s yours, and it knows exactly which of your pages are one good title tag away from real traffic. Almost nothing does anything useful with it beyond drawing a line chart.
For the consultant taking on a new account
The first month of a new engagement is a scramble to find wins that justify the retainer. Starting from a blank keyword tool is the slowest possible way to do that.
Connect Search Console and these populate. No credits, no tier, no add-on — they read data Google already gives you and do the arithmetic nobody wants to do by hand. Five of them sit side by side in one panel, each tab carrying a live count of what it found.
The queries sitting just off page one, ranked by what you’d actually gain.
Queries ranked 4–15 with real impression volume behind them. Below fifteen you’re rewriting the page; above three you’ve already won. The band in between is where a title tag and a paragraph move the needle in a fortnight.
AlmaSEO compares your actual click-through rate against what a normal result earns at position three, multiplies by your impressions, and sorts by the difference. The number at the top of the list is an estimate of the extra clicks, not a vanity score out of a hundred.
Sitting at #6 with a 1% click rate isn’t a rankings problem, it’s a headline problem — and the score separates the two. You stop building links at a page that needed a better title.
Every row has a Fix in SSH button that lands the keyword in SSH Workspace with its position, its impressions and a written brief to rewrite the title tag. That handoff needs Pro, since that’s where SSH Workspace lives — the list itself is on every plan.
Plan Free on every plan. No Data Credits.
Powered by28-day windowImpression floorEstimated extra clicksExpected-CTR curve
Pages already on page one that don’t earn what page one should.
Every page in the top ten with real impressions behind it, compared against the click-through rate a result in that position normally earns. Where yours falls short, that shortfall is the finding.
The gap is multiplied by your actual impressions, so the list is ordered by the clicks you’d recover — not by whichever page has the most embarrassing percentage.
Quick Wins works on queries sitting off page one. This works on pages already on it. One tells you what to push up; this tells you what’s already there and quietly wasting the position.
Plan Free on every plan. No Data Credits.
Powered byPositions 1 to 10Impression floorExpected-CTR curveRecoverable clicks
The slow fade, which no single comparison will show you.
AlmaSEO compares three consecutive thirty-day periods and keeps only the pages that fell in both steps — older beat middle, middle beat recent. A page that dipped and recovered doesn’t qualify; a page quietly bleeding for three months does.
Traffic Drops catches the fall you’d notice. This catches the decline you wouldn’t — the post that was worth four hundred clicks a month last quarter and is worth two hundred and forty now, having never once dropped enough in a month to trigger anything.
Total decline from the oldest window to the newest, with the percentage alongside, so you refresh the page that cost you the most traffic rather than the one with the steepest-looking line.
Plan Free on every plan. No Data Credits.
Powered byThree 30-day windowsMonotonic declineTotal dropDrop percentage
The pages that lost clicks, and which of four things caused it.
Page-level, with a floor on prior clicks so a page that went from two clicks to one doesn’t crowd out the one that went from nine hundred to four hundred.
Lost ranking, click-through collapse, falling demand, or disappeared entirely — and mixed when it’s more than one. A page whose position held but whose click rate halved is a completely different job from one that fell six places.
Sometimes the page is fine and the search just stopped happening. AlmaSEO says so rather than letting you spend a week optimising against a seasonal curve.
Plan Free on every plan. No Data Credits.
Powered byPeriod-over-periodCause classificationClick deltaPrior-click floor
A keyword cannibalization checker for the queries where your own pages compete with each other.
AlmaSEO buckets 28 days of query-and-page data, keeps the queries where multiple pages of yours appear with real impressions behind them, and ranks them by how much traffic is caught in the split.
Clicks, impressions, click rate and position for each URL fighting for that query — so you can see which one Google actually prefers before you decide which to consolidate and which to redirect.
Plan Free on every plan. No Data Credits.
Powered byQuery + page pairingImpression floorPer-URL breakdownRanked by traffic at stake
Five sources merged into one scored list — without calling a paid API.
Your Search Console queries, the content gaps found on your own site, any volume and difficulty figures previously looked up, cached SERP data, and free Google Suggest expansion off your seed terms. Merged, deduplicated and scored.
Striking distance is worth more than raw volume. Position 4–10 scores highest, 11–20 next, a confirmed content gap adds to it, and a page already on page one with a click rate under two percent is flagged as its own kind of opportunity.
Transactional, commercial, navigational or informational, so a page of how-to queries doesn’t get scored against a page of buying queries.
The list leaves the tool. It also serves the AlmaSEO WordPress plugin directly, so the keywords you’re targeting reach the site you’re writing on.
Plan Free on every plan. No Data Credits — it’s an aggregator, not a lookup.
Powered byFive merged sourcesOpportunity scoreIntent classification24-hour refreshCSV export
Content gap analysis from your own data — queries earning impressions with no page really answering them.
Queries Google is already showing you for, where nothing on the site is a dedicated or well-performing answer. It’s the cheapest content brief there is, because the demand is already proven.
A gap row hands off into the article creation form pre-populated — the one place in AlmaSEO where finding the work and doing it are a single click apart.
Plan Free on every plan. No Data Credits.
Powered by28-day windowGSC-drivenCreate-article handoff
Search Console can’t tell you what your competitor ranks for, what a live SERP looks like today, or whether ChatGPT mentions you. Those answers have to be bought from a data vendor, so AlmaSEO charges them through Data Credits — priced per run, shown before you spend, never a tier upgrade. Every one of these is available on every plan, including Solo.
What the results page actually looks like right now.
Whether an AI Overview is present, whether a featured snippet is taking the click, what the People Also Ask box contains, and what the organic results actually are. Findings hand off to SSH Workspace on Pro and up.
The Google Ads figures for a keyword, when you want a volume number to put next to an impression count. This is the only path to real search volume in AlmaSEO — Search Console gives impressions, not volume, and the free lists are honest about the difference.
Plan Every plan. 25 Data Credits per keyword, either scan.
Powered byAI Overview detectionFeatured snippet detectionPeople Also Ask6-hour cache
Whether Google’s AI answer cites you — on the keywords you already rank for.
Your top Search Console queries, checked against live SERPs, recording whether an AI Overview appeared at all and whether your domain is cited inside it.
Each run is saved, so the answer to “are we losing AI citations” is a trend rather than a screenshot. This is one of the few things here that does persist over time.
Plan Every plan. 25 Data Credits per keyword checked.
Powered byDomain citation matchRun historyGSC keyword selection
The keywords and links they have and you don’t.
The queries a competitor ranks for and you don’t — the single most reliable source of a content plan that isn’t guesswork. 150 Data Credits per run.
Who you’re actually competing with in the results, which is regularly not who the client thinks. 100 Data Credits.
Domains linking to a competitor but not to you, alongside your own backlink authority, referring domains, anchors and new-or-lost links. 100 Data Credits for the gap, 150 for a full link profile.
Volume, difficulty, CPC and intent applied in bulk across your Search Console keywords, so the free lists get a commercial dimension. 100 Data Credits per batch.
Plan Every plan. Priced per run, shown before you spend.
Powered byKeyword gapLink gapCompetitor discoveryBulk enrichment
Whether the assistants know you exist.
Whether your brand surfaces in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. The full treatment of this lives on the AI Search page — here it’s one more input into deciding what to work on.
Plan Every plan. 75 Data Credits per run.
Powered byChatGPTPerplexityGeminiAI Overviews
This category is full of tools that describe a dashboard as an engine. Here is exactly where the automation ends.
There is no daily position check and no rank history chart, because AlmaSEO doesn’t buy a position scrape for every keyword every morning. What you see is Google’s own average position over a rolling 28 days — which is the right number for deciding what to work on, and the wrong number for watching a keyword move day to day. If daily rank movement is what you need, keep the tracker you have. The one exception is per-location local rank checks, which are a separate, deliberately metered thing.
The five Search Console diagnostics — Quick Wins, CTR Gaps, Traffic Drops, Content Decay and Cannibalization — do sit together in one panel, one click apart, each tab showing how many findings it has. That is genuinely one place to look. What they are not is fused: each keeps its own scoring, and nothing merges them into a single ranked queue that says do this, then this. Keyword Research and Content Gaps sit elsewhere again. So you get five focused answers side by side rather than one master priority list, and AlmaSEO would rather say that than imply an ordering it doesn’t compute.
Every score is opportunity-only — how much traffic is recoverable, not how hard it will be to recover. Difficulty figures are available once you enrich a keyword, but they sit next to the score rather than inside it. There is no impact-versus-effort matrix, and building one on a difficulty number bought from a vendor would be false precision anyway.
Every list is computed fresh from Search Console each time you open it. Nothing records that a quick win was surfaced, actioned or resolved, so AlmaSEO can’t show you “eight of twelve fixed this month.” A fixed page simply stops appearing, which is honest but isn’t a progress report.
This is the shortest section on the site, because the answer is any of them.
All seven free lists — Quick Wins, CTR Gaps, Traffic Drops, Content Decay, Cannibalization, Keyword Research and Content Gaps — plus every metered lookup: live SERP checks, search volume, AI Overview tracking, keyword and link gaps, competitor discovery and bulk enrichment. Not one thing in this area is locked behind a higher tier. The metered lookups are paid for in Data Credits, which every plan carries and every plan can top up.
The Fix in SSH button on a Quick Wins row hands the keyword, its position and a written brief straight into SSH Workspace, which is a Pro feature. The list is free everywhere; it’s the place the finding lands that needs the upgrade.
One thing worth being clear about: Search Console gives you impressions, not search volume. The free lists are built on impressions, which is genuinely the better signal for your own site — it’s demand Google has already shown you. Volume is a number about the whole market, it has to be bought, and AlmaSEO would rather charge you honestly for it than pretend the free list contains it.
Open the quick wins in the demo, then connect your own Search Console and watch the same list build from your data. It costs nothing to run and it takes about a minute.