Alma is short for Always Learning Marketing Assistant

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Onboarding Features

What you need:

  • Guided “first post” flow with context at every step

  • Clear visual feedback when EEAT features are used (e.g., “This article includes John Smith, your business owner, for better trust!”)

  • Success path: “What should I do next?” buttons after every major task

Client-Facing Reporting Tools (Retention Boosters)

Suggested Features:

  • Automated Monthly Reports: PDF/HTML reports summarizing post activity, ranking changes, traffic (via GSC), keyword usage, EEAT elements used.

  • White-Label Portal or Shared Dashboard Link: Let clients view drafts, approve scheduled posts, or even comment.

  • EEAT Scorecard per Post: A visual, client-friendly score (like “Trust Grade: A-”) based on personalization depth, author expertise, local relevance, schema, etc.

Borrowed From: SEMrush, DashThis, AgencyAnalytics
Why It Matters: This turns AlmaSEO into a retention tool, not just a content engine.

Content Brief Generator for Human Writers

Why: Not all agencies want full AI output.

🔧 Suggested Features:

  • Topic + Gap + Keyword input → Output a fully structured editable content brief: headings, subheadings, FAQs, target word count, tone guide, internal links to include, etc.

Bonus: Offer a toggle: “Generate full post” or “Generate content brief only.”

Borrowed From: Clearscope, Surfer SEO
Why It Matters: You appeal to editorial teams who hate writing from scratch but want control.

Post-Performance Tracker

You’re publishing great content. Why not track:

  • Rankings (via GSC)

  • Clicks/Impressions (via GSC)

  • Engagement (optional Google Analytics)

  • Inbound links or internal link clicks

Then:

“This article gained 17% more organic impressions in 2 weeks”
“Add another internal link to boost this article’s authority”

User Roles

Enable Role-Based Collaboration (The Hook)

🎯 Objective: Make it natural to invite team members.

🔧 Product Changes:

  • “Invite Team Member” Button: Show prominently in dashboard & onboarding.

  • Roles & Permissions:

    • Admin (full access)

    • Writer (can generate/edit/schedule)

    • Publisher (can approve/publish)

    • Client Reviewer (read-only + comments)

Let SEO managers delegate and scale while staying in control.

đź’ˇ Pro Tip:

Add “Invite your content technician now to help you automate posts faster” in onboarding flow or sidebar nudges.

Step 2: Build Lightweight Client/Writer Interaction (The Loop)

🎯 Objective: Pull others into the app in ways that are useful to the main user.

🔧 Viral Loops to Implement:

  • Shared Review Link (email + optional login): “Send to client for approval”

  • Commenting on drafts: Like Google Docs light—@mention teammates

  • Activity Log with Attribution: “This article was created by John (Writer) on July 6”

đź“Ł Optional Add-On:

  • “Branded Workspace” for agencies, where each client gets a branded dashboard for approvals or reports.

This brings clients and contractors into AlmaSEO for functional reasons—and often leads them to explore the platform.

Step 3: Use Expansion & Social Proof Nudges (The Amplifier)

🎯 Objective: Turn activity into organic growth and visibility.

🔧 Smart Nudges:

  • In-App Prompt: “You’ve hit 3 sites. Add a team member to scale your workflow.”

  • “Powered by AlmaSEO” footer on white-label PDF reports or shared links (optional toggle).

  • “Join AlmaSEO” Call-to-Action on client review pages.

  • Gamified Progress Bar: “You’ve automated 7/10 posts this week. Invite a teammate to hit your goal faster.”