Alma is short for Always Learning Marketing Assistant

1️⃣ Why Teams Need Separate Logins (the Core Justification)

If two team users log in and see exactly the same experience—same data, same permissions, same ability to act—there’s no point in paying for extra seats.

So, we must create functional differences:

  • Visibility: Who sees what?

  • Permissions: Who can change what?

  • Ownership: Who is responsible for what?

  • Collaboration: How do they work together without stepping on each other’s toes?

User Roles for Teams

Here’s a tiered user role structure that could make sense for our app. This structure creates a reason for teams to buy more seats—because each login has a unique purpose.



RoleDescriptionKey Abilities & Restrictions
Admin / OwnerPrimary account holder; ultimate controlFull access; manage billing, users, settings, integrations
Project ManagerOversees project setup and strategyCreate/edit projects, assign tasks, access analytics, export
SEO SpecialistFocused on optimization tasksCan adjust keywords, content, optimization settings
Content WriterFocused on content generationCan create/edit content drafts, use AI tools, submit for review
AnalystReviews performance dataCan view reports but cannot edit content or settings
Guest / ReviewerLimited access for review or collaborationCan view specific projects, leave feedback, no editing allowed

Feature Ideas for Teams vs. Individuals

features that specifically benefit teams and make multi-seat accounts attractive:
Feature IdeaValue for TeamsNot Needed for Individuals
Role-based permissionsDifferent users can have different access levelsNot relevant for a solo user
Project-level visibility controlLimit access to certain projects per userSolo users see everything
Activity logs (audit trail)See who did what, when, for accountabilitySolo users don’t need this
Shared project templatesTeams can use shared settings, prompts, and layoutsSolo users create their own
Internal commenting systemCollaborate on content directly inside the platformNot useful for solo users
Approval workflowsWriters submit drafts for manager review/approvalNot needed for solo users
Multi-user analytics dashboardsTrack performance across team members’ projectsIrrelevant for solo users
Shared AI model learningAI learns from all team members’ workSolo users get only their own learnings
Team training / onboarding toolsCentralized onboarding for all team membersNot required for solo users
Notifications & task assignmentsTag a teammate, assign tasks, set due datesNot relevant for individuals
Seat usage trackingSee who is actively using the accountNo need for solo users

4️⃣ How This Drives Value for Multi-Seat Plans

If we implement the above, buying additional seats makes sense because:

  • Each team member can focus on what they do best without stepping on others’ toes.

  • Permissions and visibility can be controlled.

  • Teams can work together efficiently in the platform instead of using external tools like Slack or Trello.

  • Larger teams get more AI training data, improving recommendations across the board.

  • Teams can scale faster without bottlenecks (e.g., a writer waiting on the SEO lead’s feedback).

Why Agencies Expect Multi-Seat Features

Agencies, teams, and power users hate sharing a single login. They need:

  • Accountability (Who did what?)

  • Separation of work (Different projects, clients, workflows)

  • Permissions (Writers, managers, admins, clients—different levels of access)

  • Efficiency (No accidental overwriting or conflicts)

If you don’t offer this, agencies can’t scale with your tool—and they’ll eventually leave for a competitor who does.

Multi-Seat Features = Smart & On Trend

Your vision for AlmaSEO for agencies needing different roles (like writers, SEO managers, reviewers) is exactly what will make it sticky for teams. The things you’re suggesting (like user roles, permissions, seat-specific features) are exactly what top SaaS platforms offer. For example:
FeaturePlatforms Doing ItWhy It’s Essential
Role-based permissionsClickUp, Notion, Asana, HubSpotSo teams can work together without chaos
Project-level access controlTrello, Monday.comClients can’t see internal agency data
Approval workflowsGrammarly Business, Jasper AI, Canva TeamsWriters submit drafts, managers approve
Activity logs / audit trailsSemrush, Ahrefs, Google Analytics 360Accountability + security for enterprise clients
Seat-specific pricingHubSpot, Salesforce, Ahrefs Agencies pay per user because each user has unique value
Team collaboration tools (e.g., commenting)Notion, Figma, MiroKeep feedback inside the platform

3️⃣ Agencies = Your Power Users

Agencies are the ones who:

  • Have multiple clients = multiple projects = multiple users.

  • Want faster, smarter workflows to scale their services.

  • Will pay more for advanced features that let them manage large teams and complex SEO operations.

If AlmaSEO nails this, agencies will:


✅ Buy more seats
✅ Stay longer (lower churn)
✅ Become loyal, long-term customers
✅ Bring in more clients via referrals

Example Plugin Ideas

Here are starter ideas developers might build:
Plugin NameWhat It DoesWho Would Build It
SEO for Law FirmsIndustry-specific prompts, metadata templates, and keyword banks for legal blogsAgency specializing in legal marketing
Content Approval FlowAdds draft approval/rejection system for teamsAgencies or power users
Local SEO BoosterAutomates schema for local businesses + citation linksSEO consultants
CRM ConnectorPushes leads to HubSpot, Salesforce, or PipedriveThird-party SaaS devs
SEO Data VisualizerTurns analytics into charts and graphs for reportsData-savvy freelancers or agencies
AI Voice PackCustom AI writing styles (e.g., casual, technical, legal)Power users, AI specialists
Content Calendar ExportSyncs LumaSEO content schedule with Google CalendarProductivity-focused devs
AlmaSEO Feature List – Expanded

1️⃣ Multi-Seat & Team Features (For Agencies & Teams)

  • Role-Based User Permissions

    • Owner/Admin: Full control over account, billing, and settings.

    • Project Manager: Oversees projects, assigns tasks, reviews output.

    • SEO Specialist: Manages SEO strategy, keywords, optimizations.

    • Content Writer: Drafts content, uses AI tools, submits for approval.

    • Analyst: Views reports and analytics, no content editing.

    • Reviewer/Client: Can leave feedback, no editing or publishing rights.

  • Project-Level Access Control

    • Limit which projects users can see or contribute to.

  • Approval Workflows

    • Submit drafts for manager/client approval before publishing.

  • Activity Logs (Audit Trails)

    • Track who did what, when, for accountability and security.

  • Commenting & Collaboration Tools

    • Internal comments and feedback directly inside the platform.

  • Seat-Specific Analytics & Reporting

    • Track usage, contributions, and performance by team member.

  • Team Training & Onboarding Features

    • Resources and walkthroughs for new users to get up to speed.

  • Multi-User Notifications & Task Assignments

    • Tag teammates, assign deadlines, and set reminders.

  • AlmaSEO Marketplace

    • A curated ecosystem of premium add-ons and templates.

    • All add-ons created by LumaSEO or vetted partners.

  • Template Packs for Industries

    • Pre-built content prompts, metadata templates, and keyword sets (e.g., Law Firms, E-commerce, Local SEO, Real Estate, Medical).

  • Premium Dashboards

    • Industry-specific analytics, advanced data visualization tools, and reporting suites.

  • Niche AI Writing Styles (Tone Packs)

    • Custom AI models tailored to different industries (legal, medical, creative).

  • Content Automation Tools

    • One-click publishing to blogs, social media, and newsletters.

  • Advanced Schema & Technical SEO Tools

    • Automate schema markup, local SEO elements, and structured data generation.

  • Revenue Model

    • Direct sales of add-ons via the Marketplace.

    • Potential revenue share with trusted partner developers (optional).