Primary Value Proposition: “Stop guessing what content to create – let your competitors’ missed opportunities guide your content strategy.”
Key Marketing Messages:
- “Find the searches your audience is doing but you’re not ranking for”
- “Turn missed traffic into targeted content that converts”
- “AI-powered content suggestions based on real search data”
- “From search gap to published article in minutes”
Target Audience Segments:
- SEO agencies: “Show clients exactly what content gaps cost them in traffic”
- Content marketers: “Data-driven content planning that guarantees search demand”
- Small business owners: “Discover what your customers are searching for but not finding”
Competitive Positioning:
- Most tools show what you rank for
- AlmaSEO shows what you’re missing
- Combines gap identification + AI content creation
- Direct publishing integration
Demo Hook: “See 36 content opportunities your competitors are capturing that you’re missing – then create articles for them in one click.”
Pricing Positioning: Position as premium add-on to base Search Console features – the gap analysis provides immediate ROI through new content that captures existing search demand.